Marketing Manager - Carauktion team
We at Holycode are currently looking for a Marketing Manager with strong skills and proven experience who is ready to dive into the Carauktion project team, for a part-time or full-time engagement, to join our company of passionate professionals.
About Us
We are a leading company in the Automotive IT sector, currently entering a new growth phase with exciting product expansions and auction formats. Our mission is to build and scale marketing operations that directly support high-value transactions, dealer engagement, and strategic growth initiatives.
We are now looking for a passionate and hands-on Marketing Manager to join us on this journey. This is not a project-based role—it’s a full-time opportunity to establish long-term marketing structures and lead strategic and operational initiatives.
Role Overview
As our Marketing Manager, you will be responsible for building and executing end-to-end marketing strategies to grow our B2B marketplace and support the launch of new verticals. You will work closely with Product, UX, and Leadership to define our approach to communication, acquisition, and brand positioning.
This role is ideal for someone who combines strategic thinking with execution power. You’ll take ownership of our marketing tools, channels, and assets, and help us run smarter campaigns—faster.
Key Responsibilities
- Plan and execute marketing campaigns to increase engagement from vehicle dealers (buyers and sellers).
- Create, test, and manage landing pages and email campaigns (including automation workflows).
- Build and maintain a lean MarTech stack that enables us to scale quickly without dependency on external resources.
- Collaborate with our UX/UI and Product teams to produce effective and conversion-driven marketing assets.
- Leverage AI tools (e.g., ChatGPT, etc.) for ideation, copywriting, and campaign development.
- Lead inbound marketing efforts: newsletters, dealer onboarding, and informational content areas.
- Define messaging and marketing strategy for new auction categories
- Monitor performance metrics and continuously optimize campaigns and tools.
What We’re Looking For
- Strong experience in digital B2B marketing and campaign execution.
- Hands-on ability to create landing pages, email workflows, and manage marketing tools independently.
- Proficiency in building lightweight and scalable marketing systems
- Familiarity with AI tools and prompt engineering is a strong plus.
- Problem-solving mindset with a “get-things-done” attitude.
- Experience working with UX/UI teams and in cross-functional environments.
- Fluent in English. German is a strong plus, especially for content and local dealer engagement, but not required.
Why Join Us?
- Full-time position with long-term perspective and growth potential.
- Work in a fully remote, flexible setup with a high degree of autonomy.
- Shape the future of digital auctions and B2B vehicle marketplaces.
- Collaborate with a product-driven team and contribute directly to company success.
- Build your own stack, your own campaigns, and your own marketing universe.
If you are a marketing professional who enjoys building things from the ground up, loves autonomy, and wants to create visible impact in a growing company—let’s talk!
Benefits:
- Private health insurance
- Flexible work model – full remote or hybrid
- Equipment of your choice (laptop, monitor, accessories)
- High-growth company with innovative products
- Supportive, international team
- Budget for professional development (courses, books, conferences)
- English and German language lessons during working hours
- Nice office in Belgrade with a stocked kitchen and game area
- Opportunity to learn, grow, and make a real impact
If you are looking for an environment where you can grow professionally, learn from the best in the field, balance work and life habits and have a pleasant and enthusiastic environment, please submit your CV in English.